The Council for Media Services mapped activities in the field of media and digital literacy among members of the Media Literacy+ platform. The questionnaire survey focused on initiatives carried out in 2024 and in the first half of 2025, as well as on target groups, thematic focus, and the regional scope of individual actors at the level of regions and districts. The mapping also examined whether and how organizations evaluate the impact of their activities.
The aim of the monitoring was to obtain a comprehensive overview of the current range of activities and to create conditions for better coordination and cooperation within the platform. Twenty-nine members of the Media Literacy+ platform participated in the survey. The composition of respondents involved in mapping the platform’s activities is institutionally diverse. Civic associations and entities from state or public administration are the most represented, with seven respondents each. They are followed by non-profit organisations, six of which took part in the survey. Individuals, universities, and libraries were also included in the mapping, confirming the platform’s broad reach across various types of actors.
Media literacy activities are concentrated in larger cities
From a regional perspective, the activities of Media Literacy+ platform members are concentrated mainly in the Trnava (29 organisations), Bratislava (22), and Košice (21) regions. At the opposite end of the ranking are the Nitra (13) and Trenčín (16) regions. The scope of platform members’ operations thus points to uneven access to media literacy education across Slovakia. The data suggest a need to deliberately support the development of activities in regions with lower representation, for example through regional partnerships or educational initiatives implemented directly in smaller towns and municipalities.
Thematic focus reflects current challenges of the digital environment
From a thematic perspective, members’ activities concentrate mainly on supporting critical thinking, the issue of disinformation, and online safety, which are among the most frequently cited areas. Topics related to artificial intelligence and the functioning of online platforms, including algorithms and content personalisation, are also strongly represented. Other topics—such as digital well-being, the functioning of the media, or risky behaviour in the online environment—appear at a moderate level. A smaller share of activities is devoted to areas such as netiquette, gaming culture, gamification, or the development of digital skills and content creation. The thematic distribution thus captures a broad spectrum of areas addressed by platform members in line with their professional focus and the needs of their target groups.
Activities are primarily directed toward schools
A look at target groups shows that the largest share of activities focuses on lower secondary school pupils (6th to 9th grade), upper secondary students—particularly from general schools and vocational secondary schools—as well as teachers. University students, seniors, and parents are also significantly represented, reflecting an effort to reach multiple generations within both formal and non-formal education.
To a lesser extent, activities are aimed at preschool children, youth workers, persons with disabilities or special needs, as well as marginalised and national minority groups. The distribution of target groups thus primarily highlights platform members’ focus on the school environment and the broader public, while also capturing activities oriented toward more specific population groups.
The data presented are based on a questionnaire survey in which respondents could select multiple forms of activities, thematic areas, and target groups. The number of responses therefore does not reflect the intensity of individual activities but rather their prevalence across the platform. The distribution of formats, topics, and target groups is also linked to the staffing capacities of individual members, as a significant portion of organisations operates in smaller teams and implements activities commensurate with their capabilities.
Monitoring findings open space for further development
The Council for Media Services intends to continue regularly monitoring the activities of the Media Literacy+ platform in future periods in order to capture developments and trends in the field of media and digital literacy. Repeated data collection will make it possible to track changes in thematic focus, target groups, regional coverage, as well as in funding and impact evaluation methods, while also creating comparable data over time. Continuous mapping will therefore provide a clearer picture of how the field of media literacy in Slovakia is evolving and what trends are gradually taking shape within it.
At the same time, the findings from the current monitoring point to several challenges for the period ahead. These primarily include more balanced regional coverage of activities, broader engagement of diverse target groups, the development of a more varied range of educational formats, and the strengthening of more stable conditions for the long-term functioning of media literacy initiatives. Regular mapping can serve as a shared reference framework for further cooperation among platform members and for informed decision-making about the direction of this field.
Complete report on monitoring the activities of the Media Literacy+ platform