The European Board for Media Services (the Media Board) is an independent advisory body of the European Union, established under the European Media Freedom Act (EMFA). It has been operating since February 2025, and replaces the former European Regulators Group for Audiovisual Media Services (ERGA).
The Media Board promotes cooperation among national regulators, engages with media stakeholders, and provides expert advice to the European Commission on matters related to both EMFA and the Audiovisual Media Services Directive (AVMSD).
Mission and Vision
The Media Board aims to foster and uphold a free, pluralistic, trustworthy, and competitive media environment across the EU that:
• respects cultural diversity,
• guarantees the protection of fundamental rights,
• and empowers European citizens to forge informed opinions and participate effectively in the social and democratic debate.
Continuity of ERGA's Work
The Media Board takes over the key responsibilities of ERGA, particularly with regard to the implementation of the AVMS Directive. Special attention is given to:
• the protection of minors,
• advertising,
• promotion of European content,
• prominence of general interest services,
• and media literacy.
Extended Scope
The Media Board provides expert opinions on several crucial issues, including:
• market concentrations and national measures likely to significantly affect media pluralism and/ or editorial independence of media service providers operating in the internal market,
• common measures to protect the internal market from non-EU media providers that pose threats to public security,
• outcomes of structured dialogues between Very Large Online Platforms (VLOPs) and media service providers concerning restrictions or suspensions of their content based on terms of service of VLOPs.
Council for Media Services Participation
The Media Board operates through six Working Groups, each focusing on key areas of media regulation.
The Council for Media Services (CMS) is actively involved in all six Working Groups, ensuring strong and consistent Slovak representation in EU-level expert discussions.
CMS plays a particularly prominent role within:
• Working Group 5 (Integrity of the information space), chaired by Stanislav Matějka (Head of the Department of International Relations of CMS),
• and one of its Workstreams, which is led by CMS and focuses on the European Democracy Shield and cooperation on disinformation.
This high-level engagement highlights the expert contribution of CMS to the protection of democratic discourse and media integrity at the European level.
Activities take place not only within the working groups but also through plenary meetings, which serve as the main format for coordination and the adoption of joint outputs. The members jointly develop and approve the Media Board’s Work programme, which sets out the priorities and focus areas for the upcoming year.